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PR Practitioners Changing Business Models?
A potential client said that hourly billing and retainers were not in “vogue” with business owners. She said business has changed drastically and — to compete in the new landscape — a PR practitioner has to:
1. offer “packages” (think value menu) with guaranteed results - X dollars = X amount of placements
2. offer pay-for-performance equating each media placement to a dollar value - a news story on the front page of The Wall Street Journal business section = X
Traditionally, one got compensated for the time it took to nurture media relationships while building trust and rapport. So, is this right? Is the PR industry gravitating towards a pay-for-performance or a package model with results guaranteed?
Are PR professionals en masse — practitioners or firms of any size — radically changing how they offer and price their services to reflect a shift in marketplace mentality and/or economy?
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Valentine’s Day
Valentine’s Day is Monday but the restaurants are offering special dinners beginning tonight. That’s the way to maximize this for consumers and eating establishments alike.
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Good news for the Dallas Cowboys?RT @calvinwatkins: Dez Bryant walks out to the practice field with no walking boot. He has tape just above his right ankle. He’s walking …
– benandskin -
CertaPro Painters 972-561-0183 →
CertaPro Painters Richardson TX-based are fast, friendly, fair, and first-rate. Awesome paint job guaranteed! For more info, Don Lenehan dlenehan@certapro.com
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FACEBOOK TIP: You need to add a little enthusiasm and zeal to everything you post. Ramp it up 10 notches to help others catch the spirit.
– dotjenna -
RT @sethwinterer: 7 Good Rules for Paid Search Ad Copy http://bit.ly/aY7sPR #yam
– mikedmerrill -
Social Media Breakfast
Large crowd Social Media Breakfast http://www.socialmediabreakfast.com/ Jackie Bese had a great presentation on how to use various social media platforms including HootSuite & Tweetdeck, Foursquare & more!
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Ben & Jerry’s ditches email marketing for social media http://is.gd/dtcxe
– GuyKawasaki -
Things I have been working on and think are cool
Author of the awesome book “Crush It,” Gary Vaynerchuk provides the following content… How cool is that?
gary:
working on -> http://bit.ly/d8v0Oy
working on -> http://tcrn.ch/9S0fuM
cool -> http://wildfireapp.com/
cool -> http://vendr.tv/store/wallet/
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Want to know the keys to clear, concise, compelling writing? Watch this video! http://bit.ly/ddD6Sr
– gitomer -
Rangers’ money exposed: Hicks took $183,000 salary, Ryan $1.5 million http://bit.ly/brSD0T
– dallasnews_com -
Dallas is America’s fastest growing city. How cool (or should I say hot) is that? See here: http://ow.ly/22h53 RM
– randyfmyers -
Social Media Breakfast Dallas - July mtg; register here: http://ht.ly/25bH3
– Mattat3forward -
Former WebLink Wireless exec Dave Swift on Randy Myers: ”Randy is by far the best cold caller I’ve run across in over 30 years of managing sales forces. He’s great for turning over the rocks and finding just the right people. He’s great for beating the bushes — getting to the decision maker — and getting sales!”
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Chuck Greenberg-Nolan Ryan partnership could get $10 million breakup fee if Rangers deal falls through. http://bit.ly/cJt5sN
– DBJinsight
